Whisper: #KeepGirlsInSchool

P&G Whisper, a feminine hygiene brand, launched a campaign in India to drive awareness of how millions of girls drop out of high school when they start puberty, build advocacy and engage consumers.

Brief Description

Every year, millions of adolescent girls drop out of school in India as they hit puberty, due to social stigma around periods and lack of knowledge on how to manage their periods. Keeping in mind how menstruation remains a taboo topic in India even today, the Whisper #KeepGirlslnSchool campaign was conceptualized to empower adolescent girls with education. Continuing its legacy of enabling girls to be unstoppable even during their periods, the campaign aimed to drive awareness on- 'How millions of girls are dropping out of school at the onset of puberty, and We Don't Even Notice', urging consumers...

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