Campaign details
Brand: Turtle WaxAgency: Zeno Group
Executive Summary
CHALLENGE
Turtle Wax rode the fast lane to success throughout the 20th century but it faced a road block in recent years: the brand had lost relevancy with consumers who viewed it as 'old school', proven by a five-year sales decline.
At the same time, its global brand image was in disarray. International distributors – who felt Turtle Wax lacked a compelling brand story – communicated their own version of Turtle Wax on regional social media channels.
Globally disjointed and lacking drive, Turtle Wax knew it had to...