Campaign details
Brand: SamsungAgency: adam&eveDDB
Executive Summary
This is the story of a tech giant's transformation from identikit advertising to the opposite end of the spectrum - less promoting speeds & feeds, more advertising gin - and how it helped cut-through America's Black Friday carnage.
It's the story of account planning's role in such a transformation, how we charted a course out of an advertising sea of sameness towards breakthrough creativity.
It's the story of how Ryan Reynolds applied his internet-breaking appeal not to one of his own brands but to a global TV manufacturer.
And it's...