Campaign details
Brand: Samsung TabletsBrand owner: SamsungAgency: Cheil BrazilMarket: BrazilIndustries: Mobile devicesMedia channels: Word of mouth, influencersBudget: Up to 500k
Executive summary
On Fortnite, one of the most important games in the world, players have the option to buy cosmetic items and tools to improve their performance. A lot of players cannot afford to buy these tools, and this has led to very toxic behaviour among some players who make fun of those who wear the game's default skin, with 'default' becoming a new insult among Fortnite...