Campaign details
Brand: SamsungBrand owner: SamsungEntrant company: Starcom, MadridIdea creation: Cheil Worldwide, Madrid / Samsung Electronics Iberia, MadridMarket: SpainSector: Technology & electronics (general)Media channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Samsung isn't only a leading technology brand but uses this leadership by contributing and helping to solve societal problems.
Due to its collaborations with different associations, it developed an innovative app, which allows those people who had lost their speech to gain back the ability to communicate again.
In addition, working on...