Sapience HR Rebrand

This case study describes how Sapience HR, a human resource and personnel consultancy service, rebranded itself to stand out and increase client spend as well as new clients in the UK.

Sapience HR Rebrand

Agency: Absolute

Executive summary

Sue Hook had to make herself redundant from a board-level position in 2007 and so, having realised HR was under-valued in Cornwall, founded Sapience the same year.

Sue saw a rise over the next six years in local start-up HR companies, coupled with the 'big boys' offering packages to business nationally; she needed to stand out from the crowd.

Along with their PR agency, Absolute thoroughly reviewed products, brand, business journey and customer attitudes. Clients weren't aware of all Sapience's services, and, like most businesses, used HR reactively. Sapience saw an opportunity...

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