SariWangi: Let's Talk

Sumeet Parab, Apoorva Sheety, Fajar Adithya

SariWangi the tea bag brand used their Let's Talk campaign to create real conversations on social channels around respect for diversity during the 2019 presidential election in Indonesia.

Campaign details

Brand: SariWangiBrand owner: Unilever IndonesiaLead agencies: Mindshare Indonesia, AdColonyContributing agency: BBDOMarket: IndonesiaIndustries: Hot drinksMedia channels: Mobile & apps, Online display, Online video, Programmatic display, Public relations, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

SariWangi was widely acknowledged as the market leader in Indonesia that first brought tea bags to the country in 1973. As more millennials had turned to international chain coffee shops, the brand sought to refresh its 10-year campaign message of coming...

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