Save Soap Project: Washable Book

Save Soap Project, an initiative by Japanese health and hygiene company ANGFA, used an interactive book product to educate consumers and increase soap sales in Cambodia.

Campaign details

Advertiser: ANGFABrand: Save Soap ProjectAgency: McCann Health JapanCountry: Cambodia, Japan

Campaign Summary

According to UNICEF, 6000 children die every day in developing countries from infectious diseases - often transmitted through dirty hands. This Inspired ANGFA, a Japanese health and hygiene company to take the Japanese sales of their germicidal soap and 'gift' the same amount to the children of Cambodia - where hand-washing is not a part of the culture. But soap wasn't enough - they needed to educate the children that soap doesn't just clean their hands - it can...

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