Save the Children: Christmas Jumper Day 2019

British charity Save the Children collaborated with broadcaster Channel 4 and retail advertising partners for its eighth annual Christmas Jumper Day campaign to raise funds, drive sign-ups and regain its brand association with event.

Campaign details

Brand: Save the ChildrenBrand owner: Save the ChildrenAgencies: MediaCom UK, Channel 4Market: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: 1 - 3 million

Executive summary

Leading children's charity Save the Children launched Christmas Jumper Day in 2012. But as the scheme became widespread, a problem arose: people forgot to donate to the charity. People needed to be reminded there was a charitable cause behind the fun.

The budget was small, not enough to compete with Christmas advertising...

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