Campaign details
Brand: ScotchBrand owner: S & Sons Tradings Co., Ltd.Lead agency: PHD ThailandCountry: ThailandIndustries: Functional food, supplementsMedia channels: Content marketing, Online video, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Scotch Bird’s Nest – a health product in the ready-to-drink (RTD) space – faced an uphill struggle: Scotch’s share was stagnant in a category where 70% is controlled by one player, Brand’s.
Thus, perception was key, and Scotch Bird’s Nest sought to improve brand love by getting audiences to not just...