Campaign details
Advertiser: Recruit LifestyleBrand: SeemAgency: Dentsu TokyoCountry: Japan
Objectives
Japan's population is expected to shrink by as much as 20% by 2050. (Figure 1)1
Figure 1
One of the major factors behind it is the rising number of couples with fertility problems, following the growing tendency to marry later. In fact, about one in 5 couples suffer from infertility today. (Figure 2) 2
Figure 2
Despite the fact, many men do not act in the early stage of fertility treatment while women go through all the tests, because many Japanese...