Campaign details
Brand: SeismicBrand owner: SeismicEntrant company: Red Lorry Yellow Lorry, LondonMarket: EuropeSector: Information TechnologyMedia channels: Public relations, Word of mouth, influencersBudget: Up to 500k
Executive summary
Seismic (https://seismic.com/) is a well-known 'unicorn' brand in the US and a leader in sales and marketing enablement technology. However, when it approached full-service tech PR and marketing agency Red Lorry Yellow Lorry ('the lorries' - https://www.rlyl.com/uk/) last summer, it was yet to make an impact in EMEA.
Tasked with establishing brand awareness and supporting business growth across the region,...