Seismic: Helping a US unicorn spread its EMEA wings

Red Lorry Yellow Lorry, a full-service tech PR and marketing agency, helped Seismic, a United States leader in sales and marketing enablement technology, to implement a tailored multi-region content and media relations strategy across the UK, France and Germany.

Campaign details

Brand: SeismicBrand owner: SeismicEntrant company: Red Lorry Yellow Lorry, LondonMarket: EuropeSector: Information TechnologyMedia channels: Public relations, Word of mouth, influencersBudget: Up to 500k

Executive summary

Seismic (https://seismic.com/) is a well-known 'unicorn' brand in the US and a leader in sales and marketing enablement technology. However, when it approached full-service tech PR and marketing agency Red Lorry Yellow Lorry ('the lorries' - https://www.rlyl.com/uk/) last summer, it was yet to make an impact in EMEA.

Tasked with establishing brand awareness and supporting business growth across the region,...

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