Campaign details
Brand: SentosaBrand owner: Sentosa Development CorporationLead agency: BBH SingaporeContributing agencies: UM Singapore, The Hoffman AgencyMarket: SingaporeIndustries: Destinations and locationsMedia channels: Cinema, Events & experiential, Other & ambient media, Outdoor, out-of-home, Packaging & design, Programmatic display, Public relations, Sales promotion, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Located at the southern tip of Singapore and just minutes from the city, resort destination Sentosa offered a diverse array of unique leisure experiences, all on one island. While...