Opening Statement
Let's face it, us PR folk are far more strategic than the broader marketing industry gives us credit for, and we're hearing more often that PR needs to be at the forefront of a client's strategy. However, in most cases the lead creative (ad) agency determines the strategy with the client and the other agencies follow suit.
Not this time, ad guys.
Here is a story about how, after receiving a brief to assist with the "usual PR stuff", we secured additional budget by proposing a brand positioning statement that Siemens Gamesa fell in love with - which...