Campaign details
Brand: SignalBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonMarket: MyanmarSector: Oral healthMedia channels: Outdoor, out-of-home, Product sampling, Websites & micrositesBudget: Up to 500k
Executive summary
Tooth decay is happening at a large scale, not in some faraway place but in all countries. In Myanmar, cavity is #2 common health problem and at least 3 out of 10 children are having cavities. In the first-ever global study looking at the wider impacts of oral health on children's lives, there are evidence that the quality of a...