Signal: Six-year school programme with cavity message

Signal, an oral care brand by Unilever, launched a campaign in Myanmar to educate children about oral hygiene.

Campaign details

Brand: SignalBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonMarket: MyanmarSector: Oral healthMedia channels: Outdoor, out-of-home, Product sampling, Websites & micrositesBudget: Up to 500k

Executive summary

Tooth decay is happening at a large scale, not in some faraway place but in all countries. In Myanmar, cavity is #2 common health problem and at least 3 out of 10 children are having cavities. In the first-ever global study looking at the wider impacts of oral health on children's lives, there are evidence that the quality of a...

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