Singapore, Internet advertising expenditure by format

An overview of total internet advertising spend in Singapore since 2011.

Methodology & Sources

Data are provided by Nielsen and are drawn from a rate card survey. Data are net of discounts, include agency commission and exclude production costs.

Internet data are split into three primary formats: search, display and online classified. 

These are defined in the following ways: 

  • Search: advertising appearing on specific word requests on search engines, excluding SEO (fees paid to a 3rd party to improve website ranking in search engines).
  • Online classified: a fee paid by an advertiser to place an ad or listing around a specific vertical such as automotive, recruiting and real estate, regardless...

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