Campaign details
Brand: SKYY VodkaBrand owner: CampariAgency: Mindshare New YorkMarket: United StatesIndustries: Online display, Programmatic displayMedia channels: Spirits & liquorsBudget: Up to 500k
Executive summary
If this entry were a published article, chances are that it'd get blacklisted because it uses words like 'gay', 'sexuality' and 'trans'. The marketing industry has created a tension where it wants to feature lesbian, gay, bisexual, transgender and queer (LGBTQ+) people in ads, but is annihilating queer media with biased brand-safety algorithms.
Welcome to a new age of digital censorship that...