Campaign details
Advertiser: Slovak Insurance Association(SLASPO)Brand: Slovak Insurance Association (SLASPO)Agency: SeesameCountry: Slovakia
Campaign achievements
13 000 people signed up against the law (KPI: 5 000)
The government changed the law
Insurance companies saved 50 million EUR
The story of the bad insurance companies and the good government
Insurance companies in Slovakia have a bad reputation:
- They are accused by the public for not paying enough for the insurance claims
- People don't trust them and believe that they want to keep the money which belongs to insurance holders
The left-right government...