Campaign details
Brand: Smart Energy GBAdvertiser: Smart Energy GBEntrant: AMV BBDOPrincipal author(s): Joe Smith and Craig Mawdsley, AMV BBDO
Executive summary
The smart meter rollout is one of the most significant and ambitious infrastructure projects of the last 100 years, delivering multiple benefits to individuals and to the nation as a whole.
But it's also faced significant scepticism and criticism, from the media and the public.
This paper shows how long-term thinking has overcome these challenges to deliver almost three million extra smart meters.
Over a 5-year period, marketing has contributed over...