Smart Energy GB: Getting to yes – How we got more people to say “yes” to a smart meter

Smart Energy GB, a national campaign for the smart meter rollout in the UK, created a series of TV ads featuring cartoon characters who informed consumers about why switching to a smart metre was the best option.

Campaign details

Brand: Smart Energy GBAdvertiser: Smart Energy GBEntrant: AMV BBDOPrincipal author(s): Joe Smith and Craig Mawdsley, AMV BBDO

Executive summary

The smart meter rollout is one of the most significant and ambitious infrastructure projects of the last 100 years, delivering multiple benefits to individuals and to the nation as a whole.

But it's also faced significant scepticism and criticism, from the media and the public.

This paper shows how long-term thinking has overcome these challenges to deliver almost three million extra smart meters.

Over a 5-year period, marketing has contributed over...

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