Facebook penetration in Norway has dropped, according to the latest data from YouGov and the Reuters Institute for the Study of Journalism. In 2019, three-quarters (75.5%) of internet users said they had used the platform in the past week. This is down from 78.0% in 2018.
Snapchat was the only top five platform to not see a decline in penetration last year. Penetration was just below one-half (47.3%) in 2019, following continuous growth. YouTube registered the steepest drop, from 59.5% to 56.3% year-on-year.
Other Facebook-owned properties also saw their popularity dip, Messenger in second down to 56.8% and Instagram in...