Executive Summary
"The Soapsmith brand is bold, daring, urban and soulful, and for the first time, it has a design identity that reflects this both visually and verbally.
"Working with the agency was a dream - from the rigorous strategic thinking to the beautifully crafted designs, no stone was left unturned, and the resulting strategic design work is beyond what I ever imagined it could be.
"But it's not just how much it makes us forward visually: the redesign has created a massive commercial impact in our business, from 75% revenue increase to improved production efficiency, and the creation of...