Social media accounts for a third of all mobile activity

An overview of mobile and desktop consumption by activity.

The gap between mobile and desktop digital activity has widened this year, according to data from Comscore. Mobile devices are increasingly limited to leisure activities while desktop focuses more heavily on work.

Social media accounts for one-third (32.2%) of all mobile consumption and has grown its share from 2019 levels. However, it accounts for just 4.6% of desktop activity and has fallen since last year.

Instead, services like email and cloud storage are the most popular for desktop and account for nearly one-third (30.4%) of activity. This share has risen from last year and is almost double the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands