Sonos: Brilliant Sound At Intersections Of Culture And Cool

Sonos, an audio technology company, generated a record increase in revenue growth globally by emphasising its high quality sound.

Campaign details

Brand: SONOSBrand owner: Agency: dentsuMarket: US, UK, France, Germany, Sweden, Denmark, Austria, Switzerland, Australia, New Zealand

Executive summary

In an increasingly competitive landscape Sonos were challenged to deliver a brand campaign that would expand brand awareness and increase share of market. Vizeum Global delivered a unique strategic platform, resulting in a campaign that delivered impact and authenticity. 

Market background

This was a multi-market campaign planned with a central strategy. By planning it this way we were able to have consistency in the types of placements and media partners that we worked across whilst still...

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Insights Team
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