Campaign details
Brand: Sony Pictures Sports NetworksBrand owner: SonyEntrant company: Tonic Worldwide, MumbaiMarket: IndiaSector: TV channels, services, programmesMedia channels: Competitions & contests, Events & experiential, Livestreaming, Online video, Social mediaBudget: Up to 500k
Executive summary
Being the broadcaster of UEFA Champions League in India is a big deal for Sony Sports, and one of the brand's marquee properties every year. Now, as we all lived it, the infamous year of 2020 started with hopes of some great sporting events - the Australian Open, and the knockout rounds...