Spark: Play

Spark, the telco, used machine learning and an app to gamify healthy physical activity for children and combat concerning screen time in New Zealand.

Campaign details

Brand: SparkBrand owner: SparkEntrant company: Colenso BBDO, AucklandMedia: PHD, AucklandMarket: New ZealandSector: Telephone & internet servicesMedia channels: Cinema, Content marketing, Mobile & apps, Outdoor, out-of-home, Social media, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

The effect of screen time on the overall wellbeing of our next generation was a growing international concern, with it leading to an increase in behavioural and mental wellbeing issues.

For Spark, New Zealand's leading telco, whose purpose was 'Help all New Zealanders win big in...

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