Campaign details
Brand: SparkBrand owner: SparkEntrant company: Colenso BBDO, AucklandMedia: PHD, AucklandMarket: New ZealandSector: Telephone & internet servicesMedia channels: Cinema, Content marketing, Mobile & apps, Outdoor, out-of-home, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
The effect of screen time on the overall wellbeing of our next generation was a growing international concern, with it leading to an increase in behavioural and mental wellbeing issues.
For Spark, New Zealand's leading telco, whose purpose was 'Help all New Zealanders win big in...