Campaign details
Brand: SpotifyBrand owner: SpotifyLead agencies: Leo Burnett, MumbaiContributing agency: Lodestar UMMarket: IndiaIndustries: Websites, online services, appsMedia channels: Online display, Online video, Outdoor, out-of-home, Radio & audio, Social media, Word of mouth, influencersBudget: 1-3 million
Executive summary
Spotify, a late entrant to the Indian party. How does a late-comer gain leadership in a category where all insights are taken?
The category was locked in narrow insights – music is for partying or romance. Our campaign recognised the bigger role of music – it helps...