Starling Bank: How planning (and a little bit of luck) helped Starling fly

Starling, a digital bank, launched a campaign in the UK to change banking for good and attract new customers to its business accounts.

Campaign details

Brand: Starling BankAgency: Wonderhood Studios

How planning (and a little bit of luck) helped Starling fly

"With a little bit of luck, we can make it through the night, Ta na ne, ta na ne, ta na ne, ta na na te boy" DJ Luck & Me Neat, 1999

In this paper we outline how injecting emotion into business banking and a 'little bit of luck' helped Starling become the fastest growing business bank in Europe.

Most planners' hearts sink when the B2B brief lands on the desk.

B2B advertising is traditionally very targeted,...

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