Campaign details
Brand: State Street Global AdvisorsBrand owner: State Street CorporationEntrant company: McCann New YorkMedia: Fundamental Media, BostonMarket: United StatesSector: InvestmentMedia channels: Content marketing, Online display, Online video, Programmatic display, Social media, Websites & micrositesBudget: 3 - 5 million
Executive summary
State Street Global Advisors tasked us with promoting MDY, its mid-cap Exchange Traded Fund (ETF), and generating qualified leads in the process.
From State Street's research, we knew investors were ignoring mid-caps in favour of small and large-cap funds. It looked like investors weren't...