Campaign details
Brand: Stroke AssociationAgency: AMVBBDO
Summary
This is a story about putting the Stroke Association on the charity map. It's a paper about how strategy inspired a new approach for all of the Stroke Association's marketing. And about how that approach made the condition and the charity's role more tangible.
It describes how we shone a light on a previously invisible part of the story: 'Life after stroke', using that to build a better understanding and emotional connection to a previously clinical and fatalistic narrative.
We will show how the strategy led to a complete repositioning...