Campaign details
Award show: ROI FestivalAward category: Creative IntegrationAward level: GoldBrand: Real LeafBrand owner: Coca-ColaCampaign name: 'Ministry Of Doing Nothing'Agency: Ogilvy TaipeiIndustry category: Non-alcoholic DrinksRelease date: June 2018Budget: RMB 2-5 millionRegion: Taiwan
Background
Taiwan consumes more than 700 million litres of ready-to-drink (RTD) tea a year. With more than 21 bottled tea brands sharing this market, Taiwan is one of the most competitive tea markets in the world. Most rivals have similar advertising tones of voices and little difference...