Taking Heineken 0.0 to the parts other beers cannot reach

Dutch brewing company Heineken became the market leader in non-alcoholic beer with its global campaign Now You Can.

Campaign details

Brand: Heineken 0.0Advertiser: HeinekenEntrants: Heineken, Publicis Italy, and Starcom NLPrincipal authors: Ed Booty, Publicis Groupe; James Moore, Publicis Italy; Javier Galindo Jimenez and Els Dijkhuizen, Heineken 

Summary

This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer. We took ours to a place that was populist and positive.

We positioned 0.0 as beer with added benefits. In fact, anytime you fancy a beer… Now You Can.

0.0 has become the world's leading non-alcoholic beer; already in 58 markets. It's the fastest growing non-alcoholic beer and...

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