Campaign details
Brand: TalkTalkAdvertiser: TalkTalk GroupAgency: The&PartnershipCountry: UK
Campaign Overview
Revealing broadband's true value
TalkTalk was on a mission to underline its service as a connector of families, provider of entertainment and the key to people's digital lives.
Strategy
TalkTalk positions itself as a value player. That meant customers didn't always appreciate the quality of service, only thinking of the brand in monetary terms.
The firm wanted to bring increased usage during lockdown to the fore for individual customers to demonstrate the level of service and value they receive. The&Partnership, which worked with...