TalkTalk: Customer Value Statement

TalkTalk, a telecommunications company, showed consumers how important it was to them during the coronavirus pandemic by launching an email campaign that told their story of lockdown life in usage data.

Campaign details

Brand: TalkTalkAdvertiser: TalkTalk GroupAgency: The&PartnershipCountry: UK

Campaign Overview

Revealing broadband's true value

TalkTalk was on a mission to underline its service as a connector of families, provider of entertainment and the key to people's digital lives.

Strategy

TalkTalk positions itself as a value player. That meant customers didn't always appreciate the quality of service, only thinking of the brand in monetary terms.

The firm wanted to bring increased usage during lockdown to the fore for individual customers to demonstrate the level of service and value they receive. The&Partnership, which worked with...

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