TD Ameritrade: Education hub

TD Ameritrade, an American online discount brokerage, increased engagement and created accounts through an education advertising campaign.

Campaign details

Brand: TD AmeritradeBrand owner: TD AmeritradeEntrant company: Havas New YorkIdea creation: TD Ameritrade, OmahaMarket: United StatesSector: InvestmentMedia channels: Online display, Online video, Radio & audio, Social media, Websites & micrositesBudget: 5 - 10 million

Executive summary

TD Ameritrade team takes pride in our highly rated education content, however given the volume and way it was organized, made finding relevant information vexing and about as fruitful as a google search. Much of it was behind a log-in so not accessible to prospects. Video and...

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