Executive summary
TD Ameritrade is a US-headquartered stock-trading firm that provides investing services and education. Having been launched in Hong Kong in 2018 and Singapore and 2010, the company sought to lift its game when it comes to reinforcing its presence, commitment and contribution to the two markets.
Facing the fierce competition among local and international brokerage firms with presence in Hong Kong and Singapore, the firm had to communicate a well-defined narrative to differentiate itself and appeal to its target audiences: existing clients, individual retail investors, business partners, and tier-1 international and local media.
We have created two...