Campaign details
Brand: TENABrand owner: EssityLead agencies: AMV BBDO, Zenith MediaContributing agencies: Ketchum London, Finn CommunicationsMarket: France, United KingdomIndustries: Direct marketing, Integrated, Newspapers, Online display, Online video, Packaging & design, Public relations, Social media, Television, Websites & microsites, Word of mouth, influencersMedia channels: Feminine HygieneBudget: 3 - 5 million
Executive summary
One in three women have incontinence. Yet it is a subject shrouded in shame, silence and stigma, exacerbated by advertising that does its best to avoid the realities of bladder weakness. The word 'incontinence'...