Campaign details
Brand: TencentBrand owner: TencentEntrant company: Tencent, ShenzhenIdea creation: In houseMedia: In housePR: In houseMarket: GlobalSector: Telephone & internet servicesMedia channels: Gaming & in-game advertising, Mobile & apps, Social mediaBudget: Up to 500k
Executive summary
Tencent launched VooV Meeting during Covid-19 when most people worked remotely from home. As a newcomer to the video conferencing market, VooV Meeting decided to target mobile users instead of PCs where Zoom dominated.
When people stayed at home during lockdowns, they followed closely what...