Tesco: Tesco x Supermarket Sweep AFP

Tesco, a supermarket, boosted value perception in the UK by partnering with ITV and Thames TV to reintroduce a gameshow.

Executive Summary

In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time. We partnered with ITV and Thames TV to bring back the much-loved 90s game show, Supermarket Sweep.

ITV2 agreed to air the show at 8pm weekdays and Tesco helped build the set in Maidstone studios, with the visual cues from a real Tesco store such as font, colours and product, as well as creating idents and reactive social content. The show itself was ITV2's most successful launch in four years, gained a huge amount...

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