Tesco: Unforgettable Bag

Supermarket chain, Tesco, greatly reduced single-use plastic bag usage in Malaysia with a behaviour-changing campaign that rewarded customers.

Campaign details

Brand: TescoBrand owner: Tesco PLCEntrant company: Grey Petaling JayaIdea creation: Grey Malaysia, Petaling JayaPR: Grey Malaysia, Petaling JayaMarket: MalaysiaSector: Supermarkets & grocery storesMedia channels: Online video, Packaging & design, Point of purchase, in-store, Public relationsBudget: Up to 500k

Executive summary

Plastic had become a plague and everyone associated with its production or distribution had a responsibility to change the toxic relationship with it. Tesco was the largest supermarket in the country and in the twelve months following the campaign launch, it...

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