Methodology & Sources
Internet data from 2012 and mobile data from 2014 are provided by the Digital Advertising Association Thailand (DAAT).
Search advertising is defined as fees advertisers pay online companies to list and/or link their company site domain name to a specific search word or phrase (includes paid search revenues). These include:
• Paid listings – payments made for clicks on text links that appear at the top or side of search results for specific keywords. The more a marketer pays, the higher the position it gets. Marketers only pay when a user clicks on the text link.
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