The anatomy of effectiveness and highlights from Cannes

David Tiltman, VP of content at WARC, takes viewers through WARC's white paper 'Anatomy of Effectiveness', and the five key priorities for brand marketers and advertising agencies seeking to achieve greater impact.

Presented by:

David Tiltman (VP of content, WARC)

Related content

  • Anatomy of effectiveness: A white paper by WARC
  • WARC's Cannes Lions coverage
  • 2019 WARC in Cannes talks
  • Cannes Creative Effectiveness Lions 2019...

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