The behavioural science guide to making and breaking habits

Crawford Hollingworth and Liz Barker

To get 2021 behavioural change goals off to a better start, The Behavioural Architects have brought together the latest thinking from behavioural scientists, neuroscientists, psychologists and practitioners to provide a practical toolkit for how to make and break habits in the new normal.
  • Even now, in January 2021, it may be some time before we can lead the lives we wish to lead, yet this context still provides a huge and exciting opportunity for behavioural change.
  • The toolkit comprises of six strategies, not only based on evidence based science by researchers on the science of habits but which have also been tried and tested with many of our clients.
  • The six strategies are arranged roughly as a sequence, with the first two being highly important, but the more you can leverage, the easier it will be to form new behaviours: Ensure a stable,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands