The Brand Benefits Study

Pearl & Dean, a cinema advertising company, utilised a unique implicit testing methodology to prove that cinema is instrumental in benefiting brands in the UK.

Campaign details

Agency: MindlabCountry: UK

Synopsis

The Brand Benefits Study – Pearl & Dean

The digital revolution has elicited an explosion in platforms available for AV content and ads, so Pearl & Dean were interested in exploring the impact that AV advertisements have when viewed on different platforms.

Here we outline the unique methodology developed to prove the effectiveness of Cinema advertising in this changing world of AV advertising, and the results observed.

We worked with Mindlab, specialists in testing implicit responses to brands. The testing focused on attention, emotion, association and engagement, and Mindlab have expertise...

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