Campaign details
Brand: The Chicago Sun-TimesBrand owner: Sun-Times Media GroupAgency: Ogilvy ChicagoCountry: USAMarket background
As with most printed news publications, The Chicago Sun-Times, the oldest continuous newspaper in Chicago, had subscriptions in decline. To help increase revenue, it needed to not only boost its print subscriptions, but also its new digital subscription platform. It needed a memorable way to do this, all the while standing out amongst the other newspapers.
Challenge and business objectives
The Chicago Sun-Times was losing subscribers at an alarming rate. It needed to slow the loss of print subscribers,...