The Division 2: Green Dawn

Ubisoft, the video game publisher, launched The Division 2 by creating original content within another one of its games.

Campaign details

Advertiser: UbisoftAgencies: DDB ParisSectors: Technology & ElectronicsMarket: France / Global

Executive summary

  • In the world of Ghost recon wildlands, millions of gamers use their cars to travel one of the largest game maps ever created. And in their cars, they listen to the virtual radio of the game.
  • So, we decided to advertise Ubisoft’s new game, The Division 2, by streaming an exclusive 30 minutes podcast series using the in-game car radio of Ghost Recon Wildlands for a total cost of 0$ paid media. We used the audience of a...

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