The Dodge Boys and How They Changed The Concept of Association Advertising
James D. Grant
Good morning ladies and gentlemen, the slide on the screen is my way of introducing our client's "Big Idea". I have to admit ... it's a pretty crazy excuse for a "Big Idea" ... a group of funny looking men, with bald heads, big noses, beady eyes, and happy facial expressions. If they had individual names ... they'd probably be called "Ralph", "Sol", "Phil", "Mike", or maybe even "Joe" ... certainly nothing distinctive.