The evolving approach to brand architecture in Asia

Discusses the changing approach to brand architecture from brands in Asia.

Brand architecture in the digital age

This article is part of a series of articles on brand architecture in the digital age. Read more.

Brand architecture is an often overlooked and frequently misunderstood area of brand strategy.

There’s a new way of thinking about brand architecture that is emerging in Asia. Rather than relying on any one approach, whether a “masterbrand” or a portfolio of sub-brands strategy, companies are increasingly mixing it up. This hybridisation, which speaks to a growing level of marketing expertise, is yet another...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands