The Future 100: Trends and change to watch in 2018

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
  • 2018 looks set to be the year in which 5G and augmented reality (AR) drive massive change in our interactions with the internet, with the potential to reach the mass market and deliver real consumer benefits.
  • Marketers can expect to see millennials create more novel career paths, as the rising culture of self-promotion and the expectation of personal service creates a slew of possibilities.
  • As a market, women represent an opportunity bigger than China and India put together, controlling $20 trillion in consumer spending; a new wave of female-led start-ups is creating tech health products with a female-centric,...

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