The future looks bright for insights professionals who can marry theory and application

Biprorshee Das

Hatted’s Dan Foreman outlines how the corporate insights function is shaping up and what the discipline could look like in 2030.

Dan Foreman, non-executive director and operating advisor at Hatted UK, shone a light on how the corporate insights function is set to change by 2030 during the Zee Melt conference.

Insights professionals implicitly understand the value of data and its application for businesses. For example, when you know that 10 million people will buy the new iPhone within the next 24 hours, it’s information that can inform stocking behaviour, distribution and share price – it’s an insight people can make money off.

Data’s value lies in its additive qualities – so, the more data and context you add, the more...

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