The Gamesys Group: Communicating responsible gambling

Gamesys, the online gaming company, adapted its responsible gambling strategy to become more relevant in the UK.

Summary

Gambling problems can easily get out of hand and for years companies have been targeting problem gamblers to help regain control and sometimes even stop gambling. Operators and industry regulators are keen to promote a healthy environment for their players to feel safe and in control when gambling. However, it is also important not alienate them, so finding that balance between being helpful and authoritative is important.

Using combination behaviour changing frameworks and using some unique interviewing techniques, this research looked at the whole player journey and showed that there is an opportunity to target gamblers before they have...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands