The launch of Refinitiv: Data is just the beginning

Refinitiv, the international provider of financial markets data and infrastructure, launched a multi-phase plan that leveraged Refinitiv's strength in sustainability data to increase value and ROI in the US.

Campaign details

Brand: RefinitivAdvertiser: RefinitivEntrants: TBWA\London and InfinitivPrincipal author: Benedict Johnson, TBWA\London

This is the story of the transformation of a 160+ year-old business division into the world's largest financial market infrastructure start-up1 driving $7 billion added return within 10 months.

Success was by no means guaranteed. Indeed, the carve out of the Financial & Risk division of Thomson Reuters – a well-established financial information provider – as a separate business called Refinitiv in October 2018 had some risks:

  • In investment terms, with some in the financial community sceptical of the acquisition...

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